A 3000-member megachurch in Los Angeles is in the running to have their ad, entitled “Casket”, featured during this year’s Super Bowl. It is one of six finalists in Doritos’ “Crash the Super Bowl” challenge and if it receives the most votes will be exposed to one of the largest TV audiences ever.
“Casket”, which was created by members of the church’s congregation, is a light-hearted spoof playing off the resurrection of Jesus Christ and was created by members of the Mosaic church.
“We’re not trying to use Doritos to propagate a message, but I think we want people to know that we have a sense of humor, that it’s OK to laugh,” Mosaic’s lead pastor Erwin McManus said. “So much of what comes out of the faith community seems so dour and somber and we want to say, ‘Hey, we’re real people. You can be a person of faith and really enjoy life and laugh.”
The 30-second ad has received so many votes that it became one of the top six ads in the Doritos contest. If it lands in the top spot, it will be featured during the Super Bowl in front of more than 100 million viewers. Coming in any of the top three positions will earn the creators $400,000, $600,000 or $1 million.
Super Bowl 2010 ad spots, although dropping in price from last year, still cost between $2.5 million and $2.8 million per 30-second unit. The creators of the ad will not know if they have won the $1 million top prize until the day of the Super Bowl, on February 7th.
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